Cases in International Marketing

by Christopher Gale

For senior/graduate-level courses. This volume offers a collection of cases that are multinational in scope, describe actual situations, and illustrate a broad array of timely, complex issues faced by... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131188607
• ISBN13: 9780131188600
• Release Date: January 1986
• Publisher: Prentice Hall
• Length: 400 Pages