Cases in International Business Strategy

by Werner Ketellhohn, Werner Ketelhohn, Werner Ketellhohn

This text complements Ketelhohn's International Business Strategy in the Contemporary Business Series. It provides: * A wide range of cases focussing on companies in Europe, the USA, Latin America and Asia * An overview of events, trends and environmental pressures which have an impact on international markets * Introductory sections and review questions for each case * Ideas and frameworks for determining appropriate business responses. Cases include: The European newspaper industry; Ecco, Switzerland; Nordwest Zeitung, Germany; Benetton, Italy; Compaq, USA; Nestle-Rowntree, UK; Jeanneau, France; Olivetti; Canon; The Eastern European Auto Industry; Delipan, El Salvador; Indunic, Nicaragua; Sevysa, Switzerland; Berlingske Tedende, Denmark; Inter Drinks, Switzerland; Paccasa-Lombard, Costa Rica; Skoda-Volkwagen-Renault: the Renault-Volvo proposal. Analysis and discussion of these cases will enable undergraduate and postgraduate students, senior executives and strategic managment consultants to suggest their own solutions to international strategy problems.

• Format: Paperback
• Language: English
• ISBN: 075061949X
• ISBN13: 9780750619493
• Release Date: April 1995
• Publisher: Butterworth-Heinemann
• Length: 479 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.2" x 7.5" x 9.6"