Cases in International Business Strategy

by Werner Ketellhohn, Werner Ketelhohn, Werner Ketellhohn

This text complements Ketelhohn's International Business Strategy in the Contemporary Business Series. It provides: * A wide range of cases focussing on companies in Europe, the USA, Latin America and Asia * An overview of events, trends and environmental pressures which have an impact on international markets * Introductory sections and review questions for each case * Ideas and frameworks for determining appropriate business responses. Cases include:...

• Format: Paperback
• Language: English
• ISBN: 075061949X
• ISBN13: 9780750619493
• Release Date: April 1995
• Publisher: Butterworth-Heinemann
• Length: 479 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.2" x 7.5" x 9.6"