Cases in Direct Marketing 2nd Ed Pub: NTC Business Books

by Herbert E. Brown, Bruce D. Buskirk, Paula M. Saunders

Features a collection of 23 cases that aim to expand your understanding of direct marketing's capacity to revolutionize every phase of business, from product development to making sales. Every case in this work takes you beyond the basics and tests your problem-solving skills.

• Format: Paperback
• Language: English
• ISBN: 0844233218
• ISBN13: 9780844233215
• Release Date: April 1996
• Publisher: NTC Press
• Length: 320 Pages