Cases in Contemporary Strategy Analysis 2e

by Robert Morris Grant, Kent E. Neupert, Robert M. Grant

Cases for Contemporary Strategy Analysis has been developed to accompany Grant's best-selling strategic management text, but can also be used alongside other strategy texts. New, in-depth international cases. Can be used alongside the best-selling textbook Contemporary Strategy Analysis or as a stand alone text due to its broad view. Cases include Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group,...

• Format: Paperback
• Language: English
• ISBN: 0631213600
• ISBN13: 9780631213604
• Release Date: November 1999
• Publisher: Wiley-Blackwell
• Length: 392 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.9" x 6.8" x 9.7"

Customer Reviews

Nice work by Grant and Neupert

I use Cases in Contemporary Strategy Analysis in my Capstone course (final course) for my MBA graduate students. It provides them with excellent insight into corporate decision making and strategic planning processes. The case studies are interesting and rich for discussion. My only criticism is the world of business is so fast paced. I would have like to see an internet site or CD ROM with more current information on the companies. Many of the organizational case studies were dated 1998. A myriad of financial, economic, marketing, and strategic changes occurred since the printing of the text. Overall, I recommend the book for textbook use.