Cases in Consumer Behavior

by Houghton Mifflin, (Houghton Mifflin C Houghton Mifflin Co, HMCO, et al.

This casebook can supplement any Consumer Behavior course. Thirteen cases have been drawn various Houghton Mifflin Business titles. In addition, the casebook features four new cases that focus on... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0618441557
• ISBN13: 9780618441556
• Release Date: November 2003
• Publisher: Cengage Learning
• Length: 192 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.3" x 7.9" x 9.7"