Cases in Advertising Management

by Donald W. Jugenheimer and Larry D. Kelley

Book Overview

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current...

• Format: Paperback
• Language: English
• ISBN: 0765622610
• ISBN13: 9780765622617
• Release Date: April 2009
• Publisher: Routledge
• Length: 144 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.5" x 7.4" x 8.9"