Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

by Edd Applegate, Art Johnsen, Edd Applegate

Book Overview

Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive,...

• Format: Hardcover
• Language: English
• ISBN: 0742538354
• ISBN13: 9780742538351
• Release Date: October 2006
• Publisher: Rowman & Littlefield Publishers
• Length: 232 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.8" x 7.6" x 9.3"