Case Studies in Niche Marketing: Real-World Ways to Reach Key Customer Groups

by Gail Martin, Anthony Cirillo, Michael Soon Lee, et al.

Although the need for healthcare might be universal, the population your facility serves is not. A one-size-fits-all approach to marketing won't work. You need to be focused in your efforts, know your... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1601462662
• ISBN13: 9781601462664
• Release Date: September 2008
• Publisher: Hcpro Inc.
• Length: 159 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 6.9" x 8.6"