Case studies in International Management

by Hakima Lakhdari and Ekaterina Turkina

This book is an opportunity to revisit the importance of culture in shaping internationalization strategies for organizations. The book offers case studies drawn from recent events and corresponding to real situations. These case studies contribute to a better understanding of Internationalization Strategies and the impact of culture on decisions made by managers or business owners. The book includes five cases.This book approaches Culture as "a set...

• Format: Paperback
• Language: English
• ISBN: 620078891X
• ISBN13: 9786200788917
• Release Date: March 2020
• Publisher: LAP Lambert Academic Publishing
• Length: 120 Pages
• Weight: 0.41 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"