Case Studies for Marketing Students

by Kisholoy Roy

This book is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified into... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1532931468
• ISBN13: 9781532931468
• Release Date: April 2016
• Publisher: Createspace Independent Publishing Platform
• Length: 88 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"