The Caring Economy: Business Principles for the New Digital Age

by Gerry McGovern

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• Format: Paperback
• Language: English
• ISBN: 1563437546
• ISBN13: 9781563437540
• Release Date: February 2015
• Publisher: Silver Lake Publishing
• Length: 398 Pages
• Weight: 1.38 lbs.
• Dimensions: 1.1" x 6.3" x 9.2"

Customer Reviews

Excellent. A must read.

Insightful. I have been a subscriber to Gerry's newsletter for years. I have always enjoyed his comments on all things Internet, and this book is a culmination of his philosophy and predictions for our changing communication environment.

The Caring Economy preaches people NOT machines.

This book is a treasure trove of interesting facts about the internet, the people and businesses using it and how things should develop in the near future.It tells us that people, not machines are important and that if you plan to succeed in the long term customers and employees alike must be treated with respect and loyalty. A must read for anyone who either works in or uses the internet - lets face it, that means its a must read for everyone!

This man has a plan!

This book was written by a man you really seems to know where we are going as a society / race. I work in I.T. myself and I often feel that no one really knows where we are going to end up, not Lou Gestner, not Bill Gates. Sure these guys know what the technology will be, they are going to sell it to us, but they don't seem to know or care where the technology will leave us as people. That's what is great about Gerry Mc Govern's book, he is trying to share his vision of how the Internet and related technologies will effect us as human beings.The book offers a vast array of facts from meticulously researched sources about the way the Internet has developed and is developing. Throughout there is a consistent message: this is a new era, there are new challenges here's how I think we can deal with them.In case you are wondering, McGovern's basic suggestions for the Digital age is A new age requires new thinking technology doesn't matter - people do. Price isn't event that important - but people are. Your business should look after / care for people - your staff, your customers, the people in your region, the people who visit your website, etc. - that way you will succeed.He may eventually be proven wrong but at least he sets out a vision. Now that I have a firm idea of where one person thinks we are going I will find it easier to critically evaluate what others are saying, so if just for that alone - this is agreat book.

"Caring Economy" Community by the People, For the People

Gerry McGovern's "The Caring Economy - Principles for the New Digital Age," outlines a course for both business and the individual to embrace the Internet wholeheartedly today, learning and teaching with an open mind as we go, with people and their communities as the cornerstones.The book reminds us of the inherent wealth and power of diversity, and the weakness bred by a monocultural focus; the recent "Melissa" e-mail virus is well used to illustrate this point. In as much, "The Caring Economy" shows how the quest of the big to become bigger via mega-mergers may well sacrifice far too much and far too many under the guise of of acquisition, progress and cost cutting.Information overload is shown as taking its toll on the very search engines and directories that make it possible for us to navigate (and market our web sites) on the vast seas of the Internet. The brass ring of customer loyalty, more than ever, will be earned on a day to day basis, and gained only through sincere human interaction and quality service. McGovern points out that only when we look out for the customer (and each other), can we expect the customer (and our fellow man) to look after us.Herein lies the lesson: we must look above and beyond the hype, the raging sea of technology and the flood of information, to what is at the heart and root of the matter. In the final tally, "The Caring Economy" brings it all back home to trust and the welfare of people - all people, throughout the tapestry of mankind.

A good read, a must for living in the information age.

The Caring Economy shows the deep, thoughtful insight of someone who has taken a look at all of the hype, buzzwords, and techno-arcana and put into words where we can be going in the new millennium. It is not without a certain touch of irony that this insight comes from that same place that was a repository of knowledge during the western world's Dark Ages more than a millennium ago--Ireland. In The Caring Economy, Gerry McGovern, maps out just as surely as the early "companies" or caravans of trade did, the sure route to success, not just for companies, but people, organizations and governments in this newly interconnecting space that so many are joining. The importance of connectedness, of community cannot be emphasized enough, and McGovern makes clear that community is not just a word, but encompasses a whole range of things--from caring about those who may be disenfranchised from connection, to the importance of keeping the processes simple to use, as well as simple from the backside of operations, too. The importance of establishing trust, which in turn, like the trading companies of yore, makes the difference whether people will do business, pursue commerce and share information which underlies civilization as it is can be in the future, is emphasized. And the trust is not about symbols or slogans, but about doing those things that show customers and colleagues, clients and employees that they are valued for more than just the monetary returns on investment that they might represent. All in all, The Caring Economy is a good read, and a must for anyone who chooses to live in a humane, human, yet dynamic 21st century that is looming before us. McGovern again is showing us that there is significant value in the intangibles of being connected human beings in this exciting time.