Car Guys vs. Bean Counters: The Battle for the Soul of American Business

by Bob Lutz

Book Overview

A legend in the car industry reveals the philosophy that's starting to turn General Motors around. In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the...

• Format: Hardcover
• Language: English
• ISBN: 1591844002
• ISBN13: 9781591844006
• Release Date: June 2011
• Publisher: Portfolio
• Length: 241 Pages
• Weight: 0.94 lbs.
• Dimensions: 1.0" x 5.7" x 8.3"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher

Customer Reviews

Very interesting

Well written and interesting