Capturing New Markets: How Smart Companies Create Opportunities Others Don't

by Wunker and Stephen Wunker

Create and dominate new markets to escape commoditization and spur business growth

New markets are your best shot at growth, but to win them you'll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully.

Combining a fast-moving...

• Format: Paperback
• Language: English
• ISBN: 0071825959
• ISBN13: 9780071825955
• Release Date: December 2013
• Publisher: McGraw-Hill Companies
• Length: 288 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"