Captivology: The Science of Capturing People's Attention

by Ben Parr

Book Overview

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In...

• Format: Hardcover
• Language: English
• ISBN: 0062324195
• ISBN13: 9780062324191
• Release Date: March 2015
• Publisher: HarperOne
• Length: 256 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.9" x 5.4" x 10.0"