Canadian Sport Marketing

by Benoit Séguin, Gashaw Abeza, Norm O'Reilly

The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors. Canadian Sport Marketing, Third Edition With HKPropel Access, brings to life the fundamental principles of marketing, drawn from Canadian experience,...

• Format: Paperback
• Language: English
• ISBN: 1718200943
• ISBN13: 9781718200944
• Release Date: May 2022
• Publisher: Human Kinetics Publishers
• Length: 400 Pages