Can Water Become More Appealing Through Enhanced Design and Marketing?

by Tom Page and Gisli Thorsteinsson

Most research on the bottled water industry only addresses environmental or quality issues. This research, however, examines how tap water can be made more appealing to consumers. It, furthermore,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3843358222
• ISBN13: 9783843358224
• Release Date: October 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 76 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"