Can I Change Your Mind?: The Craft and Art of Persuasive Writing

by Lindsay Camp

These days, we all need the ability to argue a case effectively in
writing. Drawing on his long experience as a leading copywriter,
Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.

Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind?...

• Format: Paperback
• Language: English
• ISBN: 0713678496
• ISBN13: 9780713678499
• Release Date: May 2008
• Publisher: A&c Black Business Information and Developmen
• Length: 256 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.7" x 5.2" x 7.8"