Campaigns and Political Marketing

by Sean Kelly, Wayne P. Steger, Sean Kelly, et al.

Book Overview

Understand the theoretical--and practical--aspects of political marketing Over the past few years political marketing strategies have been refined with the help of new findings in political science... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789032104
• ISBN13: 9780789032102
• Release Date: October 2006
• Publisher: Routledge
• Length: 218 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"