Campaigning in the Twenty-First Century: Activism, Big Data, and Dark Money

by Dennis W. Johnson

Book Overview

In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning--micro-targeting, online fundraising, digital communication, the new media--and examines what has changed, how those changes have dramatically transformed campaigning,...

• Format: Paperback
• Language: English
• ISBN: 1138122203
• ISBN13: 9781138122208
• Release Date: February 2016
• Publisher: Routledge
• Length: 153 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 5.9" x 8.9"