Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish

by Mary Anne Moffitt

Book Overview

Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign.

How do professionals plan and execute a public communications campaign? Moffitt provides a detailed...

• Format: Paperback
• Language: English
• ISBN: 0275964701
• ISBN13: 9780275964702
• Release Date: January 1999
• Publisher: Praeger
• Length: 224 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.0" x 9.3"