Campaign Planner for Integrated Brand Communications

by Shay Sayre

Campaign Planner for Integrated Brand Communications is designed to help consumers prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Consumers have the option of working alone or in teams to complete the workbook activities. Consumers working in teams will be exposed to and learn...

• Format: Paperback
• Language: English
• ISBN: 0324321473
• ISBN13: 9780324321470
• Release Date: September 2004
• Publisher: Cengage Learning
• Length: 160 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.3" x 8.5" x 10.9"