Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management

by Michael Burton, Daniel M Shea, Will Miller, et al.

Book Overview

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns.

Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical...

• Format: Paperback
• Language: English
• ISBN: 1440837325
• ISBN13: 9781440837326
• Release Date: June 2015
• Publisher: ABC-Clio, LLC
• Length: 312 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"