Campaign 2000: A Functional Analysis of Presidential Campaign Discourse

by William Benoit, John P. McHale, Glenn J. Hansen

Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look...

• Format: Hardcover
• Language: English
• ISBN: 0742529134
• ISBN13: 9780742529137
• Release Date: September 2003
• Publisher: Rowman & Littlefield Publishers
• Length: 304 Pages
• Weight: 1.23 lbs.
• Dimensions: 1.1" x 6.2" x 9.3"