Cableviewing

by Bradley S. Greenberg and Carrie Heeter

Book Overview

This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.

• Format: Paperback
• Language: English
• ISBN: 0893914673
• ISBN13: 9780893914677
• Release Date: January 1988
• Publisher: Praeger
• Length: 340 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"