Why would anyone want to read a book on conduct? The financial crisis of 2008 has left trust at an all-time low. Firms have taken constant battering and as morale takes a hit, no one wants to hear more about correcting behaviour. In rushed efforts to put things right and in burning desires never to err again, are we guilty of tuning people out? Is it possible to be right all the time or are we tipping from one extreme to another? We believe in good...