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By Invitation Only examines the shift in the United States from mobilization (the partisan method of stimulating very high voter turnout in elections) to activation--the political variant of "niche marketing." This more contemporary method that parties, interest groups,... Read Full Overview

By Invitation Only examines the shift in the United States from mobilization (the partisan method of stimulating very high voter turnout in elections) to activation--the political variant of "niche marketing." This more contemporary method that parties, interest groups,... Read Full Overview