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Buzzmarketing: Get People to Talk about Your Stuff 1591840929 Book Cover

Buzzmarketing: Get People to Talk about Your Stuff

Edition Description

Mark Hughes' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com (his company name). This stunt was...

Edition Details
Format:Hardcover
Language:English
ISBN:1591840929
Format: Hardcover
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Buzzmarketing: Get People to Talk about Your Stuff 1591842131 Book Cover

Buzzmarketing: Get People to Talk about Your Stuff

Edition Description

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream

These days consumers are paying less and less attention to advertising. A majority already...

Edition Details
Format:Paperback
Language:English
ISBN:1591842131
Format: Paperback
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