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Buzzmarketing: Get People to Talk about Your Stuff
by Mark Hughes
Edition Description
Mark Hughes' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com (his company name). This stunt was...
Edition Details
Format:Hardcover
Language:English
ISBN:1591840929
Format: Hardcover
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Buzzmarketing: Get People to Talk about Your Stuff
by Mark Hughes
Edition Description
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already...
Edition Details
Format:Paperback
Language:English
ISBN:1591842131
Format: Paperback
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5.29
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