Buying Styles: Simple Lessons in Selling the Way Your Customers Buys

by Michael Wilkinson, Lynn Sokler, Tierah Chorba, et al.

Book Overview

Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers have individual "buying styles," and a one-size-fits-all approach--even your own--won't win them over. Buying Styles reveals that the key to dramatically increasing your success rate is learning to adapt your own methods to best suit one of the four main customer buying styles. Presented as a "learning adventure,"...

• Format: Paperback
• Language: English
• ISBN: 0814436528
• ISBN13: 9780814436523
• Release Date: July 2009
• Publisher: Amacom
• Length: 158 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher