Buying Less for Less: How to avoid the Marketing Procurement dilemma

by Russel Wohlwerth and Gerry Preece

Book Overview

A must-read for all marketing and advertising professionals and for all procurement pros who touch the marketing space! Authored by Gerry Preece, ex-head of marketing procurement for the world's largest advertiser and by Russel Wohlwerth, an ex-agency executive who is now one of the industry's most respected consultants, this book hits the "marketing procurement dilemma" head on. Preece and Wohlwerth deliver a punchy, concise, clear-minded assessment...

• Format: Paperback
• Language: English
• ISBN: 0985442743
• ISBN13: 9780985442743
• Release Date: February 2013
• Publisher: Buckdale Publishing
• Length: 84 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.2" x 5.3" x 8.0"