Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business

by Adele Revella

Book Overview

Named one of Fortune Magazine's "5 Best Business Books" in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1118961501
• ISBN13: 9781118961506
• Release Date: March 2015
• Publisher: Wiley
• Length: 240 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.8" x 6.3" x 9.2"