Buy This Book: Studies in Advertising and Consumption

by Blake Andrew, Mica Nava, Andrew Blake, et al.

Book Overview

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing...

• Format: Paperback
• Language: English
• ISBN: 041514132X
• ISBN13: 9780415141321
• Release Date: January 1997
• Publisher: Routledge
• Length: 368 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"

Customer Reviews

Do exactly what it says on the cover

This fast-paced and tightly written tour-de-force cuts a swathe through the often mystifying world of advertising and consumption. Both students and veterans of the industry will find its sparkling insights open a multitude of intellectual doors. The contribution of the talented Dr Macrury is worthy of particular note: he is swiftly becoming an academic force to be reckoned with.