Buy Now C

by Rick Cesari and Ron Lynch

Book Overview

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign

In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.

In Buy...

• Format: Hardcover
• Language: English
• ISBN: 0470888016
• ISBN13: 9780470888018
• Release Date: February 2011
• Publisher: Wiley
• Length: 240 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.4" x 9.1"