Buy Me! New Ways to Get Customers to Choose Your Product and Ignore the Rest

by Marshal Cohen

18 easy ways to ensure consumers choose your product over the competition's

The world of consumer business is always hit hardest during a recession. But that doesn't mean you can't still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.

Written by Marshal Cohen, a global leader in market research...

• Format: Hardcover
• Language: English
• ISBN: 0071667830
• ISBN13: 9780071667838
• Release Date: January 2010
• Publisher: McGraw-Hill Companies
• Length: 224 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.9" x 6.6" x 9.3"