Business

By Jack R. Kapoor, William M. Pride, Robert J. Hughes

Book Overview

Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. A new Personal Apps feature within each chapter provides examples to illustrate main text concepts. BUSINESS 12e is designed to help you achieve career and business success. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.

• Format: Hardcover
• Language: English
• ISBN: 1133595855
• ISBN13: 9781133595854
• Release Date: January 2013
• Publisher: South Western Educational Publishing
• Length: 646 Pages
• Weight: 3.90 lbs.
• Dimensions: 1.1" x 9.4" x 10.9"

Customer Reviews

Very statisfied

Very satisfied with the prompt delivery, i was rushed in purchasing as my summer course was already in progress. the book is in perfect condition and i am completely satisfied with the service and the price. Glad i made the choice i made. THANK YOU!

Business

I received the textbook within just a few days and it is in extremely good condition.

Good text book

very nice text book, needed it for intro to business class and it was easy book to read and practice

Very User-Friendly

Yes, the book has many additions to the text. I found them very useful and insightful, and they assisted in offering a connection between the text and the real world in most cases. I am taking correspondance courses, so this book is all I have, and I think it's great. The authors speak in a way that's easy to read and understand. I don't like reading much, but this book made it easy.