Business-To-Business Marketing: Strategic Resource Management and Cases

by Philip William Mahin

This international guide on business-to-business marketing examines such topics as product line management, the business marketing planning process, and direct marketing applications in the business... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0205129153
• ISBN13: 9780205129157
• Release Date: January 1991
• Publisher: Allyn & Bacon
• Length: 590 Pages