Business to Business Marketing Research

by Martin P. Block and Tamara S. Block

Book Overview

BUSINESS TO BUSINESS MARKETING RESEARCH is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics unique to B2B, equipping readers with... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324222300
• ISBN13: 9780324222302
• Release Date: April 2005
• Publisher: Cengage Learning
• Length: 288 Pages
• Weight: 1.59 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"