Business-To-Business Marketing: Relationships, Networks & Strategies

by Nick Ellis

Book Overview

Business to Business Marketing provides a comprehensive introduction to the main theoretical and managerial issues in B2B marketing, increasing students' awareness of its significance in both local and global modern economies.

Organized into four parts, this innovative text shows how B2B marketing entails managing the complex network of buying and selling relationships between organizations. It includes detailed discussions of the role of individual...

• Format: Paperback
• Language: English
• ISBN: 0199551685
• ISBN13: 9780199551682
• Release Date: November 2010
• Publisher: Oxford University Press
• Length: 384 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.7" x 7.4" x 9.5"