Business to Business Marketing: Strategies and Implementation

by Robert Salle, Peter Naudé, Daniel Michel

This volume is an adaptation of a French text which is now into its second edition and offers a European perspective on managing business-to-business markets, as an alternative to the traditional... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0333921941
• ISBN13: 9780333921944
• Release Date: January 2003
• Publisher: Palgrave MacMillan
• Length: 469 Pages
• Weight: 2.40 lbs.
• Dimensions: 1.2" x 7.4" x 10.1"