Business to Business Marketing Management: A Global Perspective

by David F. Lomax, Alan Zimmerman, Jim Blythe

This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1844800016
• ISBN13: 9781844800018
• Release Date: November 2004
• Publisher: Cengage Learning
• Length: 403 Pages
• Weight: 2.35 lbs.
• Dimensions: 1.0" x 8.6" x 10.7"