Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

by Robert Hinson, Richard Owusu, Ogechi Adeola, et al.

Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies,...

• Format: Paperback
• Language: English
• ISBN: 0367770881
• ISBN13: 9780367770884
• Release Date: January 2023
• Publisher: Productivity Press
• Length: 284 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.7" x 7.0" x 10.0"