Business-To-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

by Ogechi Adeola, Nnamdi Oguji, Richard Afriyie Owusu, et al.

Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies,...

• Format: Hardcover
• Language: English
• ISBN: 036720147X
• ISBN13: 9780367201470
• Release Date: May 2021
• Publisher: Productivity Press
• Length: 284 Pages