Business to Business Advertising

by Charles H. Patti, Steven W. Hartley, Susan Kennedy

Practical coverage of pre-campaign ideas analyzing buyer behavior, setting objectives, budgeting; campaign decisions creative strategy and tactics, media planning; and post-campaign evaluation.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844234710
• ISBN13: 9780844234717
• Release Date: January 1991
• Publisher: McGraw-Hill Companies
• Length: 286 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.1" x 7.5" x 9.6"