Business: The Key Concepts

by Mark Vernon

Book Overview

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers...

• Format: Paperback
• Language: English
• ISBN: 0415253241
• ISBN13: 9780415253246
• Release Date: October 2001
• Publisher: Routledge
• Length: 272 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.6" x 5.5" x 8.4"