Business Rhetoric in German Novels: From Buddenbrooks to the Global Corporation

by Ernest Schonfield

Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense.

Throughout the twentieth century and well into the twenty-first, Germany has maintained its position as one of the world's largest economies. In the literature of this period, business is often depicted as a performance that requires great linguistic skill. This...

• Format: Hardcover
• Language: English
• ISBN: 1571139834
• ISBN13: 9781571139832
• Release Date: June 2018
• Publisher: Camden House (NY)
• Length: 306 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"