Business Research Methods

by Alan Bryman and Emma Bell

Book Overview

Covering the full range of core qualitative and quantitative methods, this resource equips students with all the skills needed to do business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results.

• Format: Paperback
• Language: English
• ISBN: 0199668647
• ISBN13: 9780199668649
• Release Date: May 2015
• Publisher: Oxford University Press, USA
• Length: 816 Pages
• Weight: 3.30 lbs.
• Dimensions: 1.3" x 10.4" x 7.7"

Customer Reviews

Opinion about the book

The subject is boring and you will bear in mind very dull pictures before you actually start reading the book. The first 3 Chapters might give you boring impression, but it is because the platform of the subject has to be revealed even if it is not that exciting. Further chapters are REALLY Good. It is actually the handbook for conducting business research - from the very formulation of your research question till the very end, hypothesis acception or rejection. Moreover, I was advised by many PhD students to use this book while writing my research paper. The book does have all the features stated on the back page of the book. It is not only theoretical guideline but also practical handbook which has answers almost to all your questions. I really like it.