Business Research Methods

by William G. Zikmund

Book Overview

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0030184320
• ISBN13: 9780030184321
• Release Date: January 1996
• Publisher: Harcourt Brace College Publishers
• Length: 829 Pages
• Weight: 3.32 lbs.
• Dimensions: 1.4" x 7.8" x 9.5"

Customer Reviews

excellent!!!

Excellent service. Ordered on Monday night, received my book Thursday. I was extremely pleased and I would buy from same buyer again!

5 star service. Excellent Excellent Better than OBAMA

thank you much for the timely delivery of my book. If you run for presidency even angaist OBAMA, I will vote for you sir/mam.. You guys are worth my buck. God bless America. Take care, regards, Raj

A must have for those conducting surveys!

I've been doing online surveys and consulting for years and have found Vista surveys to be the best by far. This book really helps to enusure that I ask the right questions for my Fortune 500 clients! Highly recommend indeed!

An excellent text

i have been teaching Business Research to MBA classes for 5 years. I have gone through many text books and tried out several as recommended reading for my classes. None come even close to the readability and sheer ease of use of this book by Professor Zikmund. It is well organised, and gives comprehensive coverage to all aspects of research without getting bogged down in theory. The examples, end of chapter questions and cases are interesting and serve as excellent discussion points in class. I am happy to see a new edition is available and hope that it will contain some more up to date examples.

A superb Text

I have been using Prof. William Zikmund's wonderful textbook, "Exploring Marketing Research," in my undergraduate marketing classes in the US since the early 1980s. When I started teaching "Research Methodolgy" to MBA students in Saudi Arabia some six years ago and discovered that Professor Zikmund has a text on the subject, I adopted that text without hesitation. The book is well written, easy to read and comprehend, and has several examples and very good applications and cases. I give it "A+" and recommend it to other professors and business researchers enthusiastically.