Business Research Methods: An Applied Orientation

by Sanjay Mohapatra, M Anusree, S. Sreejesh, et al.

Book Overview

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running...

• Format: Paperback
• Language: English
• ISBN: 3319032763
• ISBN13: 9783319032764
• Release Date: August 2015
• Publisher: Springer
• Length: 281 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"