Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions

by Glyn Watson, Chris Lonsdale, Joe Sanderson, et al.

Book Overview

This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using...

• Format: Hardcover
• Language: English
• ISBN: 1403919046
• ISBN13: 9781403919045
• Release Date: December 2003
• Publisher: Palgrave MacMillan
• Length: 246 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.7" x 5.5" x 8.8"